15

Professional
Performance,
Communications,
and Ethics

Learning Objectives

1 Explain the important role of the pharmacy technician as a member of the customer care team and discuss the concepts of professionalism and teamwork in the pharmacy. (Section 15.1)

2 Identify and discuss desirable personal characteristics and attitudes of a pharmacy technician. (Section 15.2)

3 Differentiate verbal and nonverbal communication skills. (Section 15.2)

4 Identify and resolve cultural and other differences in working with a customer. (Section 15.2, 15.3)

5 Identify and resolve challenges related to working with a customer with disabilities. (Section 15.3)

6 Define discrimination and harassment, and explain the proper procedures for dealing with these issues in the workplace. (Section 15.4)

7 Identify and discuss the important areas of HIPAA. (Section 15.5)

8 Define ethics and discuss characteristics of ethical behavior and dilemmas in the workplace and provide examples of corporate integrity in a community pharmacy. (Section 15.6)

9 Provide an overview of corporate ethics and the consequences of medical identity theft and fraud. (Section 15.7)

10 Identify several green pharmacy and public health initiatives, including take-back medications and sharps collection programs. (Section 15.8)

11 Explain why emergency preparedness is a pharmacy responsibility requiring planning. (Section 15.9)

ASHP/ACPE Accreditation Standards

To view the ASHP/ACPE Accreditation Standards addressed in this chapter, refer to Appendix B.

All the knowledge of drugs and skills of dispensing, preparing, or compounding medications would be without merit if a pharmacy technician is not effective in working with colleagues and providing good, professional customer care. In the community pharmacy, the customer is most often the patient. In the hospital pharmacy, the customer may also be a physician or a nurse. Good interpersonal and communication skills are necessary to have a long and successful career as a pharmacy technician.

As has been seen throughout the chapters, the pharmacy profession has been evolving into greater emphasis on patient-oriented clinical practice, with a focus on the pharmacist offering medication therapy management and other services. Technicians have made this shift possible by handling more of the prescription filling and customer service functions. Dealing with concerns of patients, pharmacists, and other staff of different ages, abilities, languages, cultures, and beliefs must be done in a nonjudgmental and professional manner. It is key to work well as a cohesive team in providing high-quality care. The soft skills of professionalism, teamwork, interpersonal and intercultural communication, and ethics are all essential. Knowing the pharmacy’s responsibility toward protecting the environment and emergency preparedness are also needed. This chapter provides guidance and examples to help you be successful on professional and personal levels, get along well with colleagues, and provide first-rate customer service.

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Courteous and attentive assistance makes a good impression on customers and influences their decision to return to your pharmacy.